About the Role
As a Business Lead, Activation, you will play an important role that involves identifying business growth opportunities by defining problem statements and hypotheses, analyzing large and complex customer data, and deriving actionable insights. The ideal candidate will have experience in business and product management, excellent communication skills, and the ability to work independently in a fast-paced environment.
What you will do
- Identify areas of business growth by structuring problem statements and forming hypotheses
- Query and process large amounts & complex data sets of our customers’ behavior, usage patterns, statistical trends, and funnel performance
- Synthesize actionable insights and solutions from the data analysis
- Own and drive the proposed initiatives to achieve business objectives
- Visualize and communicate findings in an easy-to-understand, concise, and clear format
- Experiment with the growth initiatives and continuously iterate to find areas for improvements
What you will need
- At least 5 years of experience working in a data-driven environment, previous experience in the tech industry is a bonus
- Proficient in data query, data processing, and charting to synthesize actionable insights from large sets of complex data
- Strong structured problem-solving abilities to identify issues, form hypotheses, and generate recommendations
- Ability to create and execute experimentation plans or A/B testing on key growth initiatives
- Excellent project and stakeholder management skills to ensure all planned initiatives are met on high quality and on time
- Excellent written & verbal communication skills focused on improving collaboration, understanding, and information exchange across all stakeholders
- Ability to learn new things and adapt your priorities quickly within a fast-paced environment
About the team
Consumer Payments is part of GoTo’s financial services arm. Our team works to provide responsible and sustainable financial services to our users. We operate with the fundamental belief that financial inclusion can unlock the doors to a better quality of life, both in the present as well as in the long term.
We are responsible for building and growing the customers and payments made through GoPay. GoPay is South East Asia’s fastest-growing consumer payments and financial services app and serves tens of millions of registered users on a variety of payment avenues, providing the most convenient payment methods in South East Asia.