About The Team
Are you a digital marketing aficionado with a knack for driving results through advertising platforms? We're on the lookout for a savvy Digital Marketing Manager to lead our advertising efforts targeting merchants utilizing GoPay, Midtrans, and Moka platforms. If you're ready to harness the power of Google Ads, Meta Ads, TikTok Ads, and more to elevate merchant services, this role is for you.
As a Digital Marketing Manager for Merchant Services (Ads), you'll be at the forefront of revolutionizing how merchants engage with leading platforms like GoPay, Midtrans, and Moka. Join our team and spearhead innovative advertising campaigns that drive real impact and growth in the merchant services sector.
What You Will Do
- Ad Campaign Strategy: Devise and execute strategic advertising campaigns across Google Ads, Meta Ads (including Facebook and Instagram), TikTok Ads, and other relevant platforms to boost merchant acquisition and engagement
- Performance Optimization: Monitor ad performance metrics closely, employing A/B testing and data analysis to optimize campaigns for maximum ROI and merchant conversion
- Creative Ad Development: Collaborate with design and content teams to craft compelling ad creatives tailored to each platform and merchant audience, ensuring maximum impact and engagement
- Budget Management: Efficiently manage advertising budgets across platforms, allocating resources effectively to achieve campaign objectives and KPIs
- Audience Targeting: Utilize advanced targeting capabilities on advertising platforms to reach relevant merchant segments and drive qualified leads for merchant services
- Ad Tech Mastery: Stay updated on the latest trends and best practices in ad tech, leveraging new features and innovations on platforms to stay ahead of the curve..
What You Will Need
- Minimum 3 years of hands-on experience managing digital advertising campaigns, with a focus on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads
- Proficient in data analysis and interpretation, with the ability to derive actionable insights from advertising performance metrics to inform campaign optimization strategies
- Strong creative instincts and the ability to ideate and execute engaging ad creatives that resonate with merchant audiences across different platforms
- Comfortable navigating ad management interfaces and tools provided by Google, Meta, TikTok, and other advertising platforms, with a knack for troubleshooting and problem-solving
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams including design, content, and product teams
- Thrive in a fast-paced, ever-evolving environment, with the adaptability to quickly learn and implement new advertising techniques and strategies as platforms evolve
- Native or near-native proficiency in Bahasa Indonesia is required to effectively communicate with local merchants and stakeholders
About The Team
Our Marketing Team is a curious, collaborative, and result-driven individuals who love helping merchants succeed. We're a group with diverse skill sets, but we're united in our passion for developing innovative marketing strategies that drive real results. From crafting engaging content to analyzing customer data, we're always up for a challenge and constantly pushing ourselves to learn and grow.