About The Role
We are looking for a Product Marketing Manager (merchant services) for GoTo Financial who will be responsible for developing and executing go-to-market strategies esp by orchestrating campaigns or marketing initiatives to drive adoption and revenue growth by identifying opportunities to expand the customer base and increase revenue. The PMM will work closely with the internal marketing team (creative, CRM, event), cross-functional teams (incl product management, customer support, and sales), and external agencies to gather insights, design and execute campaigns, and create sales enablement materials. The ideal candidate will have experience in product management or marketing, excellent communication skills, and the ability to work independently in a fast-paced environment.
What You Will Do
- Conduct research to understand merchants needs and behavior and analyze product performance data to identify opportunities
- Developing and executing a data-driven marketing strategy that aligns with the overall business objectives
- Create product positioning and messaging to differentiate our products from competitors
- Creating and managing marketing campaigns across various channels, including search, social media, and email marketing by working together with both internal and external stakeholders to deliver the plan
- Developing and managing referral or other marketing programs to drive merchant acquisition
- Identify, develop, implement, and refine consumer-focused lifecycle & retention marketing strategies
- Continuously monitor and analyze data to create campaign or marketing reports
- Running A/B tests and analyzing results to optimize conversion rates and user acquisition.
What You Will Need
- 3+ years working experience in Tech, Bank, Consulting or Marketing Agencies
- 2+ years experience in marketing or growth roles
- Customer obsession and passionate in marketing
- Strong analytical skills, data-driven and delighted with statistical analysis and figures
- Strong communication skills, collaborative spirit, delighted to work with other stakeholders (BI/Data, Business, Product, Leadership)
- Strong business sense and problem-solving skills
About The Team
Our Marketing Team is a curious, collaborative, and result-driven individuals who love helping merchants succeed. We're a group with diverse skill sets, but we're united in our passion for developing innovative marketing strategies that drive real results. From crafting engaging content to analyzing customer data, we're always up for a challenge and constantly pushing ourselves to learn and grow.